Services
Fractional Marketing Director
Executive-level marketing leadership to drive predictable growth, without the full-time Marketing Director cost.
The situation
Your marketing looks busy, but results feel random. Leads fluctuate. Messaging changes by channel. Vendors execute without a unified plan. Sales and marketing operate on different assumptions. You end up paying for activity instead of outcomes.
Common symptoms
- Marketing decisions still route through the founder or CEO
- Multiple vendors and freelancers with no one coordinating the work
- Activity is happening, but priorities shift month to month
- No one is accountable for whether marketing is working
- Budget is being spent without a clear line to business goals
What's included
What this engagement covers.
Executive leadership without full-time cost
Senior-level marketing leadership at a fraction of the cost of a full-time Marketing Director. No long-term contracts, no overhead.
Team and vendor direction
You stop managing marketing like a collection of projects. We lead the function, set priorities, run cadence, and keep execution moving across internal staff and outside partners.
Performance tracking and optimization
Clear reporting on what's working: funnel metrics, cost per lead, conversion rates, and pipeline impact, optimized based on data.
How it works
The engagement, step by step.
- 01
Start with a working session to understand your business, goals, and current marketing setup.
- 02
Get a focused plan and priorities within the first weeks of the engagement.
- 03
Meet on a regular cadence for direction, review, and hands-on execution.
- 04
Scale involvement up or down as your needs change.
Outcomes
What changes for your business.
- Lower cost than hiring a full-time executive
- Immediate access to senior-level experience
- Marketing organized into a system instead of scattered tactics
- Better-coordinated team, agencies, and vendors
- Less founder time spent managing marketing day to day
Who it's for
- Companies generating $5M to $50M in annual revenue
- Businesses with marketing activity but no senior leadership
- Leadership teams not ready to hire a full-time marketing executive
- Companies that need strategy and hands-on oversight of execution, not just advice
Who it's not for
- Very early-stage businesses looking for low-cost campaign execution
- Companies that primarily need board-level brand and growth strategy rather than operational leadership
FAQ
Common questions.
How is this different from hiring an agency?
An agency executes campaigns. A Fractional Marketing Director sets the strategy, coordinates everyone executing it, including your agencies, and is accountable for the outcome.
How is this different from a Fractional CMO?
Both operate under the same fractional model. A Fractional Marketing Director typically works closer to the operational side of marketing, guiding strategy but also overseeing execution, systems, and day-to-day marketing. A Fractional CMO usually works at a higher strategic level involved with board discussions and long-term brand strategy.
Can this convert to a full-time hire later?
Yes. Many companies use a fractional engagement to build the function and clarify what a full-time hire should own before making that investment.
What size company is this built for?
Established businesses generating $5M to $50M in annual revenue with real marketing activity already underway.